How iStoreLondon Boosted Its E-Commerce Conversions with LiveTrack.ai’s AI-Powered Analytics

Created on 21 July, 2025Case Studies • 26 views • 1 minutes read

iStoreLondon used LiveTrack.ai to identify user pain points, improve mobile UX, and boost conversions by 32% — all through AI-powered heatmaps, session replays, and behavior insights.

About : iStoreLondon

iStoreLondon is a fast-growing online fashion retailer based in the UK, known for its minimalist urban styles and sustainable clothing lines. With a strong social media presence and a mobile-first audience, the brand wanted to ensure its website experience matched its elevated visual identity.


🎯 The Challenge

Despite healthy ad spend and influencer traffic, the team noticed:

  • High drop-off on mobile product pages
  • Low click-through on size and colour selectors
  • Abandoned carts during promo launches
  • Confusion during payment steps, especially on mobile Safari

Traditional analytics tools showed traffic — but not friction.


🧠 The Solution: LiveTrack.ai

iStoreLondon integrated LiveTrack.ai to uncover hidden UX blockers and behavior trends.

With zero-code install, the team got:

  • 🎥 Session Recordings to watch user flows
  • 🔥 Heatmaps for click + scroll zones on mobile and desktop
  • 🧠 AI Insights that auto-highlighted rage clicks and drop-offs
  • 🐞 Error Tracking tied directly to real customer sessions and more...

🚀 The Results

After just 4 weeks of using LiveTrack.ai, istoreLondon saw measurable improvements across key e-commerce metrics:

  • Cart abandonment rate on mobile dropped from 59% to 41%, after uncovering and fixing hidden UX blockers.
  • Promo code usage rate increased from 22% to 38%, once users could clearly see and apply the discount.
  • Clicks on the product size selector rose from +12% to +34%, after optimizing the placement and visual design.
  • Checkout errors reported by users decreased from 15 per week to just 3, thanks to session recordings tied to technical error logs.
"👗 “We didn’t realise the ‘Apply Discount’ button was disappearing on iPhone 13 screens. LiveTrack showed us in two clicks. Sales picked up the same week.” "
- — Emily Fraser, Ecommerce Director, iStoreLondon

✅ Why iStoreLondon Chose LiveTrack.ai

  • GDPR compliance.
  • Mobile heatmaps tailored to modern screen sizes.
  • AI-generated weekly reports for fast team action.
  • No technical skills needed — just plug and play

📢 Final Word

For high-growth fashion brands, every scroll, tap, and swipe counts.  With LiveTrack.ai, iStoreLondon turned user behavior into measurable growth.

👉 Get Started — Track, Analyze, Optimize.