iStoreLondon used LiveTrack.ai to identify user pain points, improve mobile UX, and boost conversions by 32% — all through AI-powered heatmaps, session replays, and behavior insights.
About : iStoreLondon
iStoreLondon is a fast-growing online fashion retailer based in the UK, known for its minimalist urban styles and sustainable clothing lines. With a strong social media presence and a mobile-first audience, the brand wanted to ensure its website experience matched its elevated visual identity.
🎯 The Challenge
Despite healthy ad spend and influencer traffic, the team noticed:
- High drop-off on mobile product pages
- Low click-through on size and colour selectors
- Abandoned carts during promo launches
- Confusion during payment steps, especially on mobile Safari
Traditional analytics tools showed traffic — but not friction.
🧠 The Solution: LiveTrack.ai
iStoreLondon integrated LiveTrack.ai to uncover hidden UX blockers and behavior trends.
With zero-code install, the team got:
- 🎥 Session Recordings to watch user flows
- 🔥 Heatmaps for click + scroll zones on mobile and desktop
- 🧠 AI Insights that auto-highlighted rage clicks and drop-offs
- 🐞 Error Tracking tied directly to real customer sessions and more...
🚀 The Results
After just 4 weeks of using LiveTrack.ai, istoreLondon saw measurable improvements across key e-commerce metrics:
- Cart abandonment rate on mobile dropped from 59% to 41%, after uncovering and fixing hidden UX blockers.
- Promo code usage rate increased from 22% to 38%, once users could clearly see and apply the discount.
- Clicks on the product size selector rose from +12% to +34%, after optimizing the placement and visual design.
- Checkout errors reported by users decreased from 15 per week to just 3, thanks to session recordings tied to technical error logs.
"👗 “We didn’t realise the ‘Apply Discount’ button was disappearing on iPhone 13 screens. LiveTrack showed us in two clicks. Sales picked up the same week.” "
- — Emily Fraser, Ecommerce Director, iStoreLondon
✅ Why iStoreLondon Chose LiveTrack.ai
- GDPR compliance.
- Mobile heatmaps tailored to modern screen sizes.
- AI-generated weekly reports for fast team action.
- No technical skills needed — just plug and play
📢 Final Word
For high-growth fashion brands, every scroll, tap, and swipe counts. With LiveTrack.ai, iStoreLondon turned user behavior into measurable growth.
👉 Get Started — Track, Analyze, Optimize.